We often hear that what matters is the inside and we should not judge a book by its cover but a good outside look can attract you. This is the same in the case of a product and it’s packaging the main thing is the product, but what if you can’t attract customers to your product?
Packaging matters because in this competitive market packaging is not only seen as a carrier but is seen as a marketing tool. The most important phase for any brand is to market their product and be recognizable in the market and this isn’t possible without the help of packaging.
This past year we all saw what happened to the world and for this reason, many people who go to the market don’t like to be in close human interaction so the only shot you have got to influence their purchase decision is the packaging. To choose the right packaging design you have to consider many factors like:
- What your product does
- Your targeted audience
- Your brand’s core values
Further in this blog you will read about the basics of packaging design so without any further ado, let’s get started.
1. What Material Are You Going to Use?
You can’t just select a random material from the market and start making boxes of it. You need to consider will it be good for your product? Is it environmentally friendly? By using plastic packaging, we have already ruined the environment so plastic should not be an option for you, but the rest is up to you.
The most effective and trendiest packaging material is cardboard or kraft paper boxes because they are easy to customize and protects your product better than any other material. You might be wondering where can I buy cardboard boxes? Search on any search engine about cardboard boxes and fix a meeting with the packaging company that suits your criteria. We can’t tell you about your criteria because every brand has its own.
2. How Will You Transport Your Product?
It is important to customize the box with the most eye-popping design but the primary function of the packaging remains to protect the product. I mean what is the whole point in spending time and money on the packaging if you cannot protect the product inside, and your customer receives the parcel in a squished box.
This is why the first factor you should consider about the packaging is the durability of the material.
3. Decide Your Budget:
From reading the above points you will be thinking that packaging will give you sales and it is true, but you can’t exceed your budget. If you are new to business then you will already be knee-high on the budget, custom packaging won’t cost you much but it is good to have a backup plan.
Even if you opt for high-quality custom packaging then you will have to buy a little quantity of these boxes and you might run out of stock sooner rather than later.
4. Preference of Your Targeted Audience?
Your customers won’t care much about the packaging material because the material will not attract them but the design will. Pay extra focus in the market and see what your targeted audience desires and create a bridge between their desire and then make money from that ridge, this is a pure entrepreneur move.
It is also important to stick with the core values of your brand so that your packaging doesn’t look the opposite of what your brand represents. If possible try to keep it simple because simple never goes out of fashion.
These are some of the factors you need to focus on for choosing the packaging material.
Some of The Best Package Styles:
Straight Tuck End
This style of box is classic and easy to assemble a box and is very versatile.
You might have seen these boxes in retail stores. These boxes are very effective in attracting customers.
Gable Box and Bags
These boxes make the task very easy for the customers to carry the product. You might have seen these boxes at McDonald’s or other food chains.
Sleeve Style Boxes
Sleeve-style boxes are the best when it comes to giving a luxurious feel to the packaging. If you are dealing in elegant products like Jewelry or other products then this is the right option.